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How do the same people get in The One Show every year? Answer: The Ones, an all-powerful underground society that controls the worlds of advertising, design and interactive. Part Skull and Bones. Part Freemasons. Part Animal House. The invitation portion of the campaign was a conspiracy-style expose. While at the Festival itself visitors entered the world of The Ones.
Click to read. Below: Graphics and snaps and a little song and dance from the Festival.
Dr. Chang from Lost played a member of The Ones.
Northern United Brewing Company, owners of the two most successful brewpubs in Michigan, North Peak and Grizzly Peak, is putting its beers on shelves for the first time. North Peak in six packs of 11.5 oz stubby bottles. Grizzly Peak in 22 oz high gravity singles – macro micros. We were tasked with brand ideology, naming, packaging design, and promotion for all the new beers. Available this fall. More to come.
Directed by The Perlorian Brothers, Furlined
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We created the Civilized brand for a new microdistillery in northern Michigan. The concept is based on the woodland gentleman of yore; the sort of man who cut wood for a living and wrestled grizzlies for fun but still found time to wax his mustache and comb some pomade through his hair.
Directed by Steven Diller, MJZ